Marketing specialist · MBA candidate · Connecticut
I bring strategy and creative together through social media, content, websites, SEO, and email marketing. This portfolio shares the projects I’ve worked on and the results behind them.
Selected work
A look at campaigns and projects across hospitality, retail, and community building.
Hospitality · Digital marketing
Amarante’s Sea Cliff
As the venue’s only marketer, I manage social content, website updates, SEO, email campaigns, and lead follow-up. I rebuilt the website with event-specific landing pages and inquiry forms, then tracked genuine inquiries by event type and source.
152K+ Instagram views in 90 days
Retail · Social content
Atiana’s Boutique
As a bridal consultant and social media coordinator, I created and appeared in short-form video, developed seasonal campaigns, and designed Canva story graphics. My top video reached 21.5K views and 533 comments.
21.5K views on a top-performing video
Campaign · Creative direction
Delta Phi Epsilon
As Vice President of Recruitment, I led a 15-person creative team, managed a $10K budget, and reached 900+ prospective members. Our outreach helped grow new member classes from a typical 5–6 to 16 and earned the URI Greek Life Public Relations Award.
133% initiation growth
Content in the wild
Examples of social storytelling, campaign messaging, and longer-form content published for hospitality and retail audiences.
Instagram · Atiana’s Boutique
A short-form retail example that brings dress details and styling into the social feed.
Product storytelling · Short-form videoWatch on Instagram ↗Instagram · Amarante’s Sea Cliff
A look at the planning behind an event—content that helps a venue feel personal and approachable.
Behind-the-scenes content · Brand personalityWatch on Instagram ↗Instagram · Amarante’s Sea Cliff
A seasonal message that connects an occasion with a clear reason to book a waterfront celebration.
Seasonal campaigns · Promotional copyView Instagram post ↗More retail content: Atiana’s on TikTok ↗
Amarante’s Journal · August 2026
Seasonal inspiration that connects the venue’s setting with wedding-planning search intent and an inquiry call to action.
SEO content · Seasonal positioningRead the article ↗Amarante’s Journal · August 2026
Practical advice for couples researching venues, turning common questions into useful content that supports the tour-booking journey.
Educational copy · Customer journeyRead the article ↗Amarante’s Journal · August 2026
A local history feature that connects the neighborhood’s story with Amarante’s waterfront identity. Published with my Katherine Parker byline.
Local storytelling · Brand voiceRead the article ↗Atiana’s Boutique · Design samples
Selected graphics from my social-media work: an event promotion, a product carousel, and a customer-focused explainer.
Event dates, a purchase incentive, and a clear seasonal message in one promotional graphic.
A dress carousel built around different style preferences, with a question that invites participation.
Customer reassurance turned into educational content about a distinctive in-store service.
Skills & tools
Hands-on experience with WordPress, Squarespace, GoHighLevel, Meta Business Suite, Canva, Photoshop, Lightroom, InDesign, CapCut, and Google Analytics.
Content planning, scheduling, brand voice, and performance analysis across social platforms.
Photography, short-form video, flyers, and campaign creative for hospitality and retail.
Campaign messaging and consistent visual identity across digital and print materials.
WordPress website updates, on-page SEO, and improvements to the inquiry experience.
Email campaigns, inquiry autoresponders, and CRM follow-up workflows.
Connecting content, channels, and analytics to business goals.
Industry experience
From menus and events to local search and guest follow-up, I understand how to market experiences people want to be part of.
Product launches, seasonal promotions, social content, and customer outreach that turn discovery into a visit or a sale.
These experiences taught me to connect content, customer needs, and day-to-day business goals.
About me
I’m a marketing specialist and MBA candidate in Marketing & Digital Marketing at the University of New Haven, with graduation expected in December 2028. My background includes marketing for a waterfront event venue, social content for a retail boutique, and recruitment campaigns through Delta Phi Epsilon.
I earned my B.S. in Animal Science & Technology from the University of Rhode Island in 2025. Today, I work across social media, websites, SEO, email, branding, and CRM follow-up—with a focus on clear communication and measurable results.