Background & academic work
My path brings together science, storytelling, photography, leadership, and business. I earned my undergraduate degree in animal science, built creative experience through campus work and recruitment, and now combine practical marketing work with an MBA.
Education
A scientific foundation, a communication toolkit, and an expanding understanding of business.
STEM program · Expected December 2028
Graduate study in marketing analysis and customer value, managerial economics, accounting foundations, and finance. I’m developing the strategy and analytical skills to complement my creative and customer-facing experience.
May 2025
My undergraduate path included animal science and wildlife and conservation coursework, alongside communication, media, writing, statistics, and economics. That range is part of how I approach research and learning new industries.
Public Speaking, Technical Writing, Environmental Dimensions of Communication, Introduction to Mass Media, and Introduction to Film Media. My undergraduate record also includes transfer coursework in communication, journalism, informative writing, and ethics.
Introductory Statistics, Introduction to Resource Economics, and Applied Calculus I gave me practice working with evidence and quantitative concepts alongside science coursework.
Animal science, biology, anatomy and physiology, nutrition, ecology, conservation biology, soil science, field botany, and sustainable agriculture broadened how I think about systems, behavior, and the details behind a larger story.
Academic portfolio · Fall 2026
Selected exercises, simulations, and developing projects from my MBA. Team projects identify my contribution, and ongoing work is labeled as such.
MKTG 6610 · Coursework in progress
My Marketing Analysis and Customer Value coursework connects marketing fundamentals with mission and objectives, SWOT analysis, research design, consumer behavior, customer personas, and the customer journey. Current work also explores conscious marketing, social responsibility, and ethics.
From business objectives to a customer-focused planMKTG 6610 · Simulation in progress
In a backpack marketing simulation, I’m targeting the Luxury Trendfollower segment and making decisions about product features and competitive positioning. The exercise lets me test how a product’s offer matches an audience’s preferences.
Segmentation · Positioning · Competitive decisionsECON 6633 · Team project in progress
As part of team KCNES11, I contribute research and written analysis to a simulated investment portfolio. My contributions include retail demand analysis for Walmart and later updates on SanDisk and Dell. We connect portfolio decisions with supply and demand, competition, price sensitivity, diversification, and opportunity cost.
My contribution: company research, weekly analysis, and team decisionsACCT 6619 · September 28 class exercise
Using Apple’s 2025 cash-flow statement, I worked through operating, investing, and financing activities, major inflows and outflows, cash balances, and a free-cash-flow calculation. My class notes also cover horizontal, vertical, and ratio analysis.
Financial literacy · Spreadsheet work · Interpreting statementsACCT 6619 · Research in progress
My developing research topic examines the issues, advantages, disadvantages, and practical application of accrual accounting in hospitality and tourism. It connects classroom accounting concepts with an industry I know through my work.
Research · Industry application · Business writingECON 6633 · Written analysis in progress
For The Credibility Trap assignment, I’m exploring how trust and credibility influence decisions, using concepts including expectations, information asymmetry, and first-mover advantage.
Critical reading · Economic reasoning · Clear explanationCustomer-journey coursework connects with the inquiry forms and follow-up workflows I work on at Amarante’s. Research and analytics connect with interpreting social performance and lead sources. Accounting and economics add another perspective to menu pricing, package costs, and the business decisions behind a campaign.
The broader picture
My experience extends across content, customer communication, leadership, research, and day-to-day operations.
Marketing, sales support & venue operations
My work connects social media, photography, video, flyers, menus, website updates, SEO, email, and lead follow-up. Beyond content, I support customer communication and event inquiries, which gives me a direct view of how marketing becomes a conversation and a booking.
Turning interest into an organized next step
I’ve worked on GoHighLevel inquiry workflows, pricing-guide responses, follow-up emails, and internal sales notifications. Event-specific website forms help route wedding, private-event, and corporate inquiries toward the right information.
Connecting marketing with business decisions
I’ve been developing a Google Sheets event calculator that organizes packages, menu sections, portions, ingredient costs, and per-guest estimates. This work connects package pricing with the costs behind the customer-facing offer; the calculator is still being refined.
Making complex details easier to use
I organized an internal events reference covering venue minimums, package options, deposits, timing, and the questions clients commonly ask. It supports consistent conversations and helps identify information that still needs clarification.
Retail content & customer experience
Bridal appointments and styling gave me hands-on sales experience alongside social content. I created trend and seasonal campaigns, dress-focused videos, Canva graphics, and content ideas such as Dress Inspo, Style of the Week, designer spotlights, and behind-the-scenes posts.
Recruitment, creative leadership & representation
My experience spans social media coordination, recruitment, and Vice President of Recruitment. I launched Wear Letters Wednesday, led a 15-person creative team, managed a $10K budget, and supported outreach to 900+ prospective members. I also served as First Delegate at the 2024 International Leadership Forum, representing my chapter in national leadership voting.
Marketing photography · 2022–2023
I photographed club hockey and intramural basketball, baseball, soccer, and volleyball, then edited the images for publication. My work appeared on social media, campus televisions, digital posters, and displays across residence halls, recreation facilities, and the library.
Photography & creative entrepreneurship
Since 2020, I’ve developed my own photography practice across portraits, events, lifestyle, and wildlife. The work includes editing, branding, marketing, client communication, and managing the experience around a shoot.
Digital marketing & brand development
My broader marketing experience includes a digital rebrand, GoDaddy website optimization, targeted CRM outreach, Bitdefender campaigns, and monitoring website performance through Google Analytics and SEO.
Data internship · 2025
My science background also includes work with rabies data, REDCap workflows, data accuracy, and public-health reporting. That experience connects careful information handling with real-world decisions.
Radio internship · 2021
I supported news recaps for the Anna & Raven show, gaining early experience translating information into content for an audience.
Student newspaper editor · 2020–2021
I worked with articles, editorial feedback, and InDesign layouts—an early foundation for the writing, visual communication, and publishing work I do today.